First look: Tamil Murasu
Tamil Murasu (or Tamizh Murasu) has been launched in usual Sun TV style. In fact, it is a great idea. Despite being a newspaper-doting city, Chennai lacks quality English eveningers. We could certainly do with one paper like Mid Day. Given the Tamilian's talent for gossip-mongering, such a paper would be a runaway hit! Tamil Murasu might not fill that gap, but Sun Network must be congratulated for concentrating on this space, rather than being an also-ran in a crowded morning paper space. It is certain to eat into the share of other papers like Maalai Malar and Makkal Kural. Here's my first look.
300 paise. 8 pages. Colour photos. DMK bias. These are some things one can easily observe, the last of these being an implicit assumption. A casual perusal reveals no great difference from the normal Tamil daily. For example, the headline screams Actor handed Rs. 5 lakh fraud cheque to Jayalalithaa. Who and why? No answers. Just some general write-up about tsunami, tax exemptions and the like. Politics, and a photo of Beyoncé Knowles and Naomi Campbell adorn page 2.
Chennai news on page 3 - the usual crime fare. More politics on pages 4 to 7. Some sports news, included more to cash in on the Sania mania on page 4, and tidbits from across the world (and raasi palan) on page 7 act as fillers. The publishers have splashed page 8 with photos, which will make you wonder why God didn't put you in the midst of beer-guzzling German women.
Overall verdict: Run-of-the-mill. Nachchunu illai!