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"It little profits that an idle king, By this still hearth, among these barren crags, Match'd with an ag├Ęd wife, I mete and dole Unequal laws unto a savage race, That hoard, and sleep, and feed, and know not me."

Sunday, July 10, 2005

Yahoo! I'm a Crorepati

I've tried to collect some random thoughts after writing the previous post.

I had assumed that it was a wrong move on Yahoo!'s part to rope in Malaika Arora to promote their web mail service in India. I still stand by it. Going by Thejo's analysis, more users might mean more profits, and some advertisement is imperative to get more people to sign up. I agree. But how else could Yahoo! have done it? Someone like Shahrukh Khan? Or Sachin Tendulkar? Or Amitabh Bachchan?

Amitabh Bachchan wins my vote. He is appearing in almost all ads these days selling everything from pins to planes. Why not Yahoo! India Mail? Here's the blueprint...

Kaun Banega Crorepati 2 is on the anvil. I read somewhere that 1.5 crore (15 million) people rang up in the first 10 days. That's quite a number. Yahoo! India can sign a deal with STAR to promote KBC on its website, and in users' mailboxes. They can then organise some kinda contest themselves on these lines.

1. Invite your friend to Yahoo! and get 100 points. For each person he signs up, you win some referral bonuses.
2. Each time you send a mail, you get 10 points. (Beware: No spam allowed!)
3. Each time you open a new mail, you get 5 points.
4. Create a Yahoo! group, win 1000 points.
5. Register with partner sites (like Shaadi.com etc) and win some points accordingly.

At the end of each month, a random draw will be held. A person will have as many entries as the points he has (say you've accumulated 10000 points, your chances of winning are that high). That winner will gain an automatic entry into the Fastest Finger First round in KBC. Or direct to the Hot Seat.

This way, Yahoo! can ride on the popularity of KBC thus creating a win-win situation. Actually, Yahoo! stands to gain more from this because they can use Amitabh Bachchan's images to promote their services. No dud-vertising this, eh?

Of course, MSN and Rediff can try this too... but whoever does it, don't forget me. All I need is one ad-free, spam-free 100 MB mailbox!

7 Comments:

Anonymous Anand Srinivasan said...

Yahoo! was comfortably riding the wave of its success and established presence on the net until google came along. gmail is spreading fast through invitations and improving while in beta. a master stroke from google indeed. they need no endorsements. it is from google so there is a quiet assurance.

7/10/2005 01:24:00 PM  
Anonymous Nikhil said...

Dude the idea is really good. It's a sureshot way of riding the KBC wave without spending much.

7/10/2005 05:43:00 PM  
Blogger steelmagnolia said...

its a great idea...but frankly Amitabh Bachhan is appearing in one too many ads...i find him in almost every other ad on tv...there is nothing exclusive about him unlike Aamir khan...ne ad Aamir appears,that one is a runaway hit...people lap up the reclusive khan's ads...i think AB should be more selective about the ads he does...

7/11/2005 09:38:00 PM  
Blogger Kapil said...

Great ideas but it's too open-ended. A lot of exploitation could take place.

7/12/2005 01:19:00 AM  
Anonymous Vivek said...

A fabulous idea this. Think win-win?

7/12/2005 01:51:00 AM  
Blogger Gokulakrishnan S said...

:)

7/12/2005 02:07:00 PM  
Blogger Swordfish78 said...

i don't see any future for yahoo mail as gmail seems to be the best of the lot.Compare gmail with msn,yahoo and you can see the difference.I don't see any any future for yahoo groups type society.They have become the breeding grounds of spams in the era of IPB and vBulleting message board era.
They have to be innovative to come up with somethig like mentioned here.Just female models won't do.There are blue cds for 10 rupees if you want to see a female body.

7/13/2005 12:37:00 AM  

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