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"It little profits that an idle king, By this still hearth, among these barren crags, Match'd with an agèd wife, I mete and dole Unequal laws unto a savage race, That hoard, and sleep, and feed, and know not me."

Thursday, July 21, 2005

Misplaced creativity

Is creativity such a bad thing? Surely it takes a great deal to dream and innovate. But this thing was downright funny, and stupid.

A prominent Indian insurance company had launched a campaign in one city to fire up its agents to sell more insurance policies. The person they had chosen to emulate was none other than the world's most wanted man. Even that can be pardoned. If news reports are to be believed, the campaign wanted agents to follow Mr. bin Laden's focused determination. Calling each sale a kill, employees were goaded into killing as many as they could!

I'm a believer in creativity, but more so in common sense. I've come to realise, through experiences, both first-hand and indirect, that creativity if misplaced is no virtue. It is better to remain mute than to reap the fruits of unwarranted actions.

P.S.: We are informed that the agents are now behind bars. And by the way, where is Mr. bin Laden?

1 Comments:

Anonymous Anonymous said...

And what timing! To coincide with the London blasts :-)

7/22/2005 08:16:00 PM  

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