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"It little profits that an idle king, By this still hearth, among these barren crags, Match'd with an agèd wife, I mete and dole Unequal laws unto a savage race, That hoard, and sleep, and feed, and know not me."

Friday, July 15, 2005

How the Swift was designed

[This is a VKpedia exclusive!]

Maruti's recently launched Swift has been topping the charts since its release. Only today did I have the good fortune to observe it from different angles and be bowled over by the beauty and aesthetic elegance of this engineering marvel. Hoping to find out more, I ventured to the car's website, and found out that the car was designed with a fresh approach to design - no doubt!

Here's my take on how they might have hit upon this fresh new approach...

The head designer of the Swift team returned home one evening and found that his four year old was playing with the computer. When the designer went closer, he saw that the kid wasn't exactly playing but drawing something on Paint. One look and the trained eye set the designer's mind on overdrive. Here's that picture.

Voilà, there it was - and what fresher approach can you get? It was immediately emailed to all members of the design team. Everyone was impressed, they felt they were had a winner. And it is! The Swift - India's best designed car - is out there with that fabulous "back-end" that can put everything from Oracle to Jennifer Lopez to shame -;)

Everyone has his own views on the looks of cars, and it is impossible to please each of them. Some say the new Honda City resembles a duck. One of the early ads for the Tata Indica used to mock indirectly at Maruti by calling its cars box-shaped and bean-shaped. One reviewer called the Versa, a Breadbox-on-Wheels. Now what of the Swift? Hmm, yes... I'll call this one Pumpkin-on-Wheels!

6 Comments:

Blogger Kaps said...

interesting post....thanks 4 blogrolling me.

7/15/2005 07:52:00 PM  
Anonymous V.S.Narayanan said...

Pumpkin-on-Wheels is a compliment SWIFT does'nt deserve - at least the way it looks from behind. I feel the better way (albeit crude) would be to say that from behind `it looks like a person using the western toilet the indian way'? !!!

7/16/2005 02:07:00 AM  
Anonymous Shweta said...

Made for funny reading. Especially the epithet Pumpkin-on-wheels. And the analogy to the Indian using the WC was too good.

7/16/2005 08:05:00 PM  
Anonymous Jupe said...

No dude, you can't do this.. I know it looks odd but can you say a couple of nice things considering I am planning to book one :-(

Neway today's Metroplus in B'lore has run an article comparing the Swift and the Getz and no prizes for guessing which one gets the final thumbs up :-))

7/17/2005 09:01:00 PM  
Blogger Vijay Krishna said...

Hey Jupe, I'm gonna keep saying such things till you (damn) resurrect your blog.

Anyways, I'm certain what the reviewers would have recommended. The pricing strategy of Swift is good enough to woo prospective buyers away from he Getz. I'm sure that the Swift is a good car - 1.3L and all that - my real grievance is that it looks like a polished version of the share autos in Chennai.

And it does give the term "spanking new car" another meaning - excuse my perversion ;)

7/17/2005 09:53:00 PM  
Anonymous Jupe said...

Spanking new car....roflll...good one...U have a very Brit style of humor...Assuming the obvious (PGW), have u seen the Yes, Minister series ? If no, you should !!

ps: The blogging thing, well, was getting a little too tiresome..Lets leave it at that :-)

7/18/2005 06:18:00 AM  

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